Access Got Easier. Attention Got Harder. I've been in the music business for 35 years, and one thing has become increasingly clear to me: The music business I started in doesn't exist anymore. That's not necessarily a bad thing. In many ways, artists today have opportunities we couldn't have imagined when I started. But easier access hasn't made building a career in music easier. It has simply changed where the difficulty is. How We Built a Record in 2004 In 2004, I was part
DJ Riddler
Aug 244 min read
Explore music industry insights from DJ Riddler on DJing, music production, nightlife, entertainment marketing, artist development, AI, and the business behind live events.
