I said yes to Tommy Boy Records on a Monday morning in San Antonio Texas. By Friday I was getting screamed at by Everlast from House of Pain in a corporate apartment in Manhattan. Nobody told me this was part of the deal. If you missed the first part of this story — how I flew to New York, walked into Tom Silverman's office, told him I didn't know if I wanted the job, and somehow got hired anyway — you can read it here. [link to June 6 post] This is what happened next. The Dr

In 2025 we had our best year of shows since I've been at Warehouse Live Midtown. So I expected 2026 to be even better. The data told me something different. I've been tracking every show at our venue since 2021. Every promoter. Every ticket sale. Every expense. Every dollar of revenue. Four years of data sitting in Google Sheets. In late 2024 I started using Gemini AI to help me analyze all of it. What I saw surprised me. 2021 coming out of COVID was strong. Sales were great

Two weeks ago we had 1,300 people at Warehouse Live Midtown on a Tuesday night. Sold out. Not a Friday. Not a Saturday. A Tuesday. Here's what that taught me about artist momentum. A year earlier a different promoter brought the same artist to our venue. Nearly sold out. 1,000 people. Strong numbers. Great energy. The market responded. Fast forward twelve months and AEG — one of the biggest concert promoters in the world — brings the same artist back to the same room. 1,300 p

In September 1995 I was 25 years old living in San Antonio, Texas. I was going to Southwest Texas State University in San Marcos Monday through Thursday. I was mixing on KTFM radio Monday through Friday. I was doing a live broadcast Friday nights from Rock Island nightclub. I was driving to Houston on Saturdays to DJ a live broadcast from Club Shelter on 104 KRBE. I had a pre-recorded mixshow on KHFI in Austin airing on Saturdays. I was also DJing in Austin on Wednesday night

The agents told me it was a no brainer. A proven artist. Strong historical performance in our market. Loyal fanbase. The kind of booking that should sell itself. So we moved forward. We announced the show and the sales didn't come the way we expected. I increased the marketing budget. Hired street teams. Made flyers. Brought in local urban promoters to help push it. I did everything by the book. But something kept nagging at me throughout the campaign. The local urban promote

One thing people misunderstand about live events: Selling tickets is only half the battle. A successful event requires dozens of moving parts working together: • Talent buying • Marketing and advertising • Ticketing strategy • Sponsorships • Production and logistics • Staffing and security • Food and beverage operations • Customer experience I've spent more than 30 years working across radio, record labels, music production, marketing, nightlife, and live entertainment. One