What 6 Weeks of Consistent Posting Taught Me — Real Numbers Included

Six weeks ago I started posting consistently for the first time in my career.

I've been in entertainment for 35 years. Billboard Top 10 artist. Former radio personality at Z100 and KTU New York. Director of Entertainment at Warehouse Live Midtown Houston.

I had 6,493 Instagram followers and 1,530 TikTok followers when I started.

I committed to three posts a week across every platform — LinkedIn, TikTok, Instagram, Facebook, YouTube, Threads, and X. Industry insights on Monday. Behind the scenes on Wednesday. Personal career stories on Friday.

Six weeks later here's exactly what happened.

The Numbers

Let me share the actual view counts across Instagram and TikTok for every post over six weeks.

Week 1: Full House Lost Money — 1,974 IG / 561 TikTok Listen to the Streets — 1,472 IG / 519 TikTok I Didn't Want the Job — 13,400 IG / 845 TikTok

Week 2: Tuesday Night Sold Out — 2,689 IG / 561 TikTok The Data Saw It Coming — 1,328 IG / 461 TikTok Who the Hell Are You — 966 IG / 813 TikTok

Week 3: Don't Quit on the Back 9 — 503 IG / 449 TikTok St. Ignatius Was There All Along — 768 IG / 333 TikTok I Came Home Different — 1,189 IG / 238 TikTok

Week 4: When the World Cup Comes to Your Venue — 7,268 IG / 652 TikTok Oliver Heldens Backstage Interview — 1,281 IG / 280 TikTok Houston Was First — El Sonidito — 7,401 IG / 419 TikTok

Week 5: World Cup Boom Was Real — 7,268 IG / 652 TikTok GHR 15 Year Radio Relationship — pending Trust Your Ear — Zedd and R3hab — pending

Follower growth: Instagram — 6,493 to 6,576. 83 new followers. TikTok — 1,530 to 1,620. 90 new followers.

What the Data Is Telling Me

Three clear patterns emerged from six weeks of numbers.

Pattern 1 — Personal career stories dominate everything.

My Tommy Boy Records interview story — telling Tom Silverman I didn't know if I wanted the job — got 13,400 views. Nearly double my second best post. That was a pure talking head video with no b-roll, no fancy editing, no guest artist. Just me telling a story from 1995 directly to camera.

The lesson — authenticity beats production value every time.

Pattern 2 — Behind the scenes venue content with real stakes performs strongly.

The World Cup posts averaged over 7,000 views each. The Oliver Heldens El Sonidito world premiere — 7,401 views. The Nettspend Tuesday sellout — 2,689 views.

What these posts have in common — they're specific, they have real stakes, and they're stories only I can tell. Nobody else is running live events in Houston during World Cup weekend and documenting it from the inside.

Pattern 3 — Interview content significantly underperforms.

My Oliver Heldens backstage interview — which I thought would be my strongest post of the week — got 1,281 views. Less than 20% of my best performing post.

The lesson was hard but clear. My audience doesn't follow me to hear from other people. They follow me to hear from me.

What Surprised Me Most

My Barcelona posts about faith, St. Ignatius, and my late mother performed the lowest on metrics — averaging around 800 views across the three posts.

But those posts generated the most personal and meaningful responses.

Messages from people sharing their own faith journeys. Comments from parents who understood watching their child compete internationally. People reaching out privately to share their own experiences with grief and spiritual awakening.

That made me realize something important.

Not all content success is measured in views.

Some content builds audience size. Some content builds audience depth.

The Barcelona posts didn't go viral. But they built something more valuable — trust, connection, and a deeper relationship with the people who were already paying attention.

Both types of content matter. They just serve different purposes.

The Follower Growth Problem

83 new Instagram followers and 90 new TikTok followers after six weeks of consistent posting is modest growth.

But here's the context that makes those numbers more meaningful.

13,400 people watched my Tommy Boy story. Only a small fraction of them followed.

That tells me my content is reaching well beyond my existing audience — it's being shared, discovered, and watched by people who don't follow me yet. The content is working. The conversion from viewer to follower is the next problem to solve.

That's a different problem than bad content. And it's a much better problem to have.

What I'm Doing Differently

Based on six weeks of data here's how I'm adjusting my content strategy going forward:

More personal career stories. The data is unambiguous — that's what my audience responds to most. I have 35 years of stories that have never been told publicly. That's my most valuable content asset.

More behind the scenes venue content with real stakes and honest context. The industry professionals in my audience respond to transparency — real numbers, real decisions, real lessons.

Less produced interview content. My voice and my perspective are what people come for. Guest content dilutes that.

More consistency on TikTok. Instagram is clearly my primary growth platform but TikTok has higher ceiling for new audience discovery. I need to close the gap between my Instagram and TikTok performance.

The Biggest Lesson

Six weeks of consistent posting taught me one thing above everything else.

Authenticity wins every time.

My most polished produced content underperformed. My most honest vulnerable personal story — telling Tom Silverman I didn't know if I wanted the job at one of the most legendary record labels in history — became my most watched post by a significant margin.

Nobody wants the highlight reel anymore.

They want the real story.

35 years of career experience is content.

You just have to be willing to tell it honestly.