How to Get Booked at Warehouse Live
Your follower count probably isn’t the reason you haven’t been booked at Warehouse Live.
But sending a DM that only says, “Put me on,” is almost guaranteed not to work.
As Director of Entertainment at Warehouse Live, I regularly hear from DJs, bands and independent artists looking for an opportunity to perform. What many artists don’t realize is that there are two very different ways to get on our stage.
Option 1: Get Booked as Support
The first path is being selected to open for an existing show.
Support acts aren’t chosen simply because they’re talented or have a certain number of followers. The artist also needs to make sense for that particular lineup.
If you’re interested in being considered, have the following ready:
Links to your music
Your best live-performance footage
Your social media profiles
Previous ticket-sales history, if available
The specific upcoming artist you would be a good fit to support
A brief explanation of why you belong on that lineup
Avoid sending a generic message saying that you can “open for anybody.” Being talented doesn’t automatically mean you’re the right fit for every audience or every show.
The more specific and professional your pitch is, the easier it is for a venue or talent buyer to evaluate the opportunity.
Option 2: Produce Your Own Show
The second path is renting the venue and producing your own event.
This gives an artist or promoter more control over the concept, lineup, ticket pricing and marketing. However, renting a venue does not mean the venue will automatically fill the room for you.
Before producing your own show, you should have:
A clear event concept
A realistic production and marketing budget
A promotional plan
An understanding of your target audience
An honest estimate of how many tickets you can sell
Wanting to perform is not the same as being ready to headline or produce a full event. When you produce your own show, you’re also taking responsibility for building the audience and marketing the event.
Three Questions to Answer Before Contacting a Venue
Before asking a venue to put you on a show, ask yourself:
What value do I bring to this lineup?
Who will actually buy a ticket to see me?
Can I prove it?
If you can answer those three questions clearly, you’re already ahead of most artists trying to get booked.
Talent matters—but venues must also consider audience fit, ticket demand, professionalism and the overall success of the event.
In my next post, I’ll explain exactly what artists should include in a booking email—and what can cause that email to be ignored.
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